Growth limited by creative way strengths used

Growth limited by creative way strengths used: understanding what you are great at in more flexible, holistic way.

Extract from LDRLB – Max McKeown:

Google grows when it does what it’s good at. And its official strategy makes that clear. It seeks to ‘organize the world‘s information and make it universally accessible and useful’ and it’s great at doing exactly that. It has successfully revolutionised search. Not just search for text but search for video, images, audio, books, and news. But when Google strays into what it does not understand it stalls. Its money wasted if they don’t become better. Its money wisely invested only if Google becomes the best in those new markets.

© 2013 LDRLB

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