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INSIGHT BLOG
Value from redefining innovation for success
Value from redefining innovation for success: leveraging existing assets, competitive advantages and familiarity.
Extract from European Business Review – Patrick Barwise & Seán Meehan
Don’t be overawed by Apple – your company too can innovate beyond the familiar. This isn’t about “blue-sky thinking”, “blue ocean strategy” or pioneering completely new-to-the-world product categories: Apple doesn’t actually do that. It’s about being a user-focused fast follower and a relentless improver. Every company can successfully innovate beyond the familiar, although it does mean being willing to go beyond your comfort zone. We offer a general framework to help you do it.
More … http://www.europeanbusinessreview.com/?p=6409
© 2013 The European Business Review | All Rights Reserved.
Jul 23 2013
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