Importance of new functional agenda and strategic role

Importance of new functional agenda and strategic role: not just source of success for function but for enterprise.

Extract from strategy+business – The New Functional Agenda:

What should corporate functions do? Until recently, the answer was relatively straightforward. Functions existed to develop the expertise to carry out the many specialized tasks that every corporation needs, in marketing, human resources management, IT, and so on. Over the past several years, however, CEOs, business unit leaders, and functional leaders themselves have been raising expectations: How can functions play a more strategic role? How can they deliver more value to the organization at large? How can they earn “a seat at the table”?

Copyright 2013 Booz & Company Inc. All rights reserved.

More … http://www.booz.com/global/home/what_we_think/cds_home/new-functional-agenda