Why brainstorming just doesn’t work

Why brainstorming just doesn’t work: creating better, creative ideas by working individually.

Extract from RSA Shorts – Jonah Lehrer:

This is the question psychologists have been baffled by for nearly half a century and we’re still on the path of discovering whether brainstorming is a technique that extracts the best out of people or if it’s a method that suppresses creativity.

Journalist and author, Jonah Lehrer, argues that brainstorming produces less original ideas than those people who work by themselves. From Alex Osborn, the father of brainstorming, to Charlan Nemeth, the skeptic, Jonah explains why brainstorming just doesn’t work.

Excerpt taken from a lecture given by Jonah Lehrer as part of the RSA’s free public events programme and animated by Marija Jacimovic and Benoit Detalle.

Download RSA Shorts – Does Brainstorming Work? (MP4)

More … http://www.thersa.org/events/rsashorts/jonah-lehrer-does-brainstorming-work