Strategy only works if enough people want it to succeed

Strategy only works if enough people want it to succeed: more is accomplished when those doing the work love the strategy.

Extract from LDRLB – Max McKeown:

Strategy involves change. People have to change something to bring strategy to life. You need to be able to translate your strategy into actions, tasks and projects. You also need to communicate the logic and purpose of the strategy so people can get engaged with the work and are willing to help it succeed. If strategy is painful then you’re doing it all wrong.

© 2013 LDRLB

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